Why I started Separation Playbook

I spent the last few years working with corporations like Nike, McKinsey & Co, ERP Properties, and Jordan as an Executive Coach. My role was to help their leaders optimize their performance and work output.

With limited experience in the corporate world, my approach to optimizing performance was based on my experiences as an athlete and entrepreneur. It was a perspective that intentionally blurred the neatly defined lines between personal and professional. 

Using personal strategies and techniques, I guided clients through processes that aligned short term performance with long-term personal goals and aspirations. For many, it was a new perspective and approach they had never considered.

The work often uncovered a conflict or decision looming in the backdrop that shaped what performance meant in a much larger context. 

Instead of starting the journey focused on short-term work goals, we zoomed out and explored vision-centric questions like these:

• What is the north star of this journey?
• Am I prepared to make the tradeoffs necessary to reach the next rung on the ladder?
• Is ladder leaning against a wall that makes room for who you are?

The work was effective for clients and was fulfilling on a personal level. But, the impact felt limited by the environment. Corporate goals and timeframes didn't allow for authentic growth and transformation. 

That's when I decided to shift to work with clients directly. Working through organizations didn't align with the value I was best positioned to deliver. When I looked around, there weren't many solutions doing the same for athletes and entrepreneurs.

I asked myself, how can I best support individual athletes, entrepreneurs, and business leaders with the executive coaching experience and skillset I am building? 

That's when Separation Playbook was born.